Yesterday morning, Shopify users may have received an email from Shopify that Mailchimp and Shopify are no longer working together and the Mailchimp App will stop working from 12 May.Read More
I recently read an interesting article on Fashion retail in Australia and the UK. It is a research based look at what makes for a good E-commerce site and with that, a great customer experience. Points highlighted in the article include the below:
1. Payment Methods - 100% of Australian retailers studied had Afterpay. Obviously crucial for the shopping experience in this market….Read More
With the holiday shopping season now in full force, having a great Christmas gift guide can showcase your store’s products and make sure you stay front of mind while people rush to get those last minute gifts!
Gift guides have become increasingly popular, and are a relatively easy and cheap tool to implement so it’s important to make sure yours is thoughtfully curated and marketed to stand out from the rest.Read More
In Part 1 of this blog, we talked about Average Order Values (Aov) and why they matter. That’s great, but now to what you really want to know… How do you increase your AoV?
To increase your average order value, you either want customers to add more items to their cart or add more expensive items. Below I’m going to provide you with three key ways to increase AOV.Read More
I recently went to a talk given by Dave Hughes of Briscoes and Dr Kathryn Hempstalk of TradeMe around data. What was incredible was not only the amount of data both companies have but how simply they use it. Dave Hughes gave a great model to determine budgets and forecast for revenue based on data - one key ingredient to the model was the Average Order Value (AoV).Read More
Post-Purchase Automation is one of the most important steps for better customer experience, repeat customers and therefore more sales. Building a relationship with customers is just as important as getting new customers and building a relationship with them. Post-purchase emails makes a customer feel like they are valued, and not just another number, a defining moment for your customers relationship with your brand.Read More
Not long ago Facebook sent out an email with an ‘Important Pixel Update’, we thought we’d pen a quick blog to clear up what this means! A few months ago, Firefox and Apple started to block third-party cookies (being the Facebook Pixel) from being placed on their devices. This update is a direct response from Facebook to enable their pixels to maintain their incredible power.Read More
The use of video content on social media is fast becoming a vital part of a fashion brands online strategy and has the potential to generate massive growth. Whilst some brands see social media as a way to enhance their customer experience, I think it is actually now the key to a successful business - a place where you can create a brand image, drive huge engagement and build a business across the globe.Read More
The most important and extremely profitable email you will send - the Abandoned Cart email.
Quite simply, the Abandoned Cart email is an email sent to a potential customer who has left an item in their cart, and is one of the most crucial E-Commerce business emails you will send.Read More
I recently watched an interview with Jay Z and David Letterman. David asked a question about how Jay Z writes so many songs. Jay Z broke it down so simply, “everything you do has to have some kind of structure; a beginning, a middle and an end.”Read More
Instagram shopping means that businesses can now tag products from their Facebook product catalog in organic Instagram posts, allowing users to click-through and purchase directly through Instagram - very similar to the Facebook feature released over a year ago.Read More
Through meetings and reading content online over the last couple of weeks, I thought I’d do another quick blog about why I’ve focused on Facebook as my tool for helping businesses grow! I believe Facebook is only just coming into its own. With over 2 billion users, and growing, I believe it will one day become our one-stop shop for most consumer needsRead More
I’ve had a few meetings this week with a range of people in the fashion industry - connectors, influencers and business owners. One of the first question most people ask is why the fashion industry? Below is a quick summation.Read More
On the 11th of January, Mark Zuckerberg announced changes to the Facebook algorithm, which will prioritise connection amongst family, friends and groups, suggesting that you’ll see less public content from businesses, brands and media. Understandably, the announcement sent the business and Facebook community into a spin, wondering how the changes would affect them.Read More
Facebook is changing the advertising landscape for all businesses. With over 2 billion users and the most engaged users of social platforms, Facebook advertising is the most under-used targeted advertising platform.Read More
It's incredible how many brands say "social media doesn't work". If those same people dove into social analytics and picked apart what they were doing, they'd see some real results.Read More
An awesome new feature is slowly rolling out across Instagram for Business for Shopify users - product tagging. This feature will change the game for online retailers. It's currently only available in America, but after the testing phase will be available to millions of retailers worldwide.Read More
Shopify may just take over everything being sold on Instagram. Recently Shopify and Instagram announced they will now be integrating seamlessly. This will allow all users to not only tag brands but also specific products in posts, linking them directly to online stores.Read More
Over the last 6 months I've been a working with several great clients. Most of them already had relatively good digital marketing and websites in place, but were missing one particular golden tool. The Facebook Pixel.Read More